GETTING YOUR MESSAGE OUT THERE
There's a lot of trust involved between client and leaflet distributor. There has to be. Here's why you should place your trust in us.
We only have family members working for our business as distributors. Obviously, these are people we, and more importantly, you can trust.
All our distributors use a GPS tracking system. This means we can show you exactly where we've been and when.
Upon completion of the agreed work, you receive a completion report which summarises the distribution run.
We don't "piggy-back" as it's known in the industry. In other words we only distribute your leaflet and not mix it up with 3 or 4 other clients work. This gets your message across clearer.
The benefits of marketing through leaflet distribution has often been overlooked by both new and established businesses.
With all the financial issues that Covid-19 has brought along, this way of getting your message out there quickly and clearly is becoming the preferred way of marketing for small and new businesses along with organisations.
Leaflet distribution is a cost effective and direct method of marketing, targeting a specific group of potential customers.
The short answer is, unless you employ a tracked distributor, you never really will know because the only way to check is limited.
The Random Property Check
If you contact a property that should've had one of your leaflets to confirm delivery, how far can you go?
Whilst selecting properties at random on streets where your product should have been posted is the most obvious method of checking up on the distributor, there's only so far that you can go before the resident may become unhelpful.
Think about it....you are potentially asking someone, who may well have been busy when you knocked on their door or telephoned, if they have received a leaflet with content that doesn't interest them.
With this in mind, if the resident is unsure if they have seen the leaflet, can you really ask them to ask other members of the household without it being an inconvenience to them? Maybe you feel that the resident is a helpful sort and asking this question would be ok, but the other dwellers also say they haven't seen your leaflet either. Now what?
You surely won't ask them to check their CCTV to look out for the leaflet being posted?
The Probable Scenario
The majority of distribution companies will be operating with honesty & integrity, and in all likelihood your leaflet has been delivered to the property that you are checking but has "disappeared" by way of the resident not really paying attention to it and throwing it away.
However, this scenario is more likely to happen if you don't employ a dedicated distribution service. This is where your leaflet gets delivered along with a host of other leaflets. We've all had a pile of leaflets on our doormats and if the top one is of no interest, we generally throw the lot away, paying little or no attention to the content which results in us not being able to recall if we've received the leaflet or not upon being asked a few days later.
Given that the only real method open to you for checking usually results in you basically having to take the distributors word that your leaflet has been delivered, you should only use a dedicated and tracked distribution service. This will be more costly compared to those that don't track or multi deliver many leaflets, but the benefits far outweigh the costs:
This is the best way to demonstrate that your message has been delivered in the agreed area and timescale.
YOUR BUSINESS PROFILE
A steady flow of distribution runs in the right area at the right time can increase your business profile significantly
We work with you to ensure that your message is being delivered to where you'll see maximised results.
See how we track our distribution path for your peace of mind....
Charles Anderson, Swadlincote
TRACKED - TRUSTED - DEDICATED